Market Analysis
We develop superiority
The Market needs
Over 500,000 business travelers visited Athens last year as corporate executives, MICE attendees (Meetings-Incentives-Conferences-Exhibitions), investors, or entrepreneurs. These travelers seek high-end accommodation facilities combined with business services that would make their short trips extra efficient.
The growing need for flexible office spaces, no dedicated offices, remote work, and business events create an extended high demand for business centers
in Attica.
Businesses increasingly seek cost-effective solutions, scale-up or down
flexibility, and host remote executives from partners abroad.
So, the demand for business center services will increase in the coming years.
SMEs prefer flexible and short-term leases, and startups searching for a
technologically integrated workspace, freelancers, remote workers, and
corporates are our targeted customers.
Advantages vs. Competition
Our proposed business center stands out from the competition with its strategic location near the airport and Attica Street, ensuring easy access and ample parking for both international visitors and Athenians. We offer unique and innovative services, including executive rooms, transfer executives, and storage facilities, tailored to meet the diverse needs of modern businesses. Surrounded by a lush green olive grove, our center provides a serene and eco-friendly environment that can be visited and multi-exploited. Our state-of-the-art facilities and advanced technology ensure that we deliver high-end services, setting new standards in the business center market.
Our Competitors
We have conducted a thorough examination of our key competitors in the market:
A-office, Pi55, T16, Ariston Business Center, Arcania Business Center, BCO, Triaena Business Center, Capital Business Center, and Orange Grove.
All these entities share similar offerings and are situated within the city limits.
Our Branding
Our premium Business Center is at the forefront of innovation, offering cutting-edge services through advanced technology that sets new standards in the industry. We pride ourselves on providing an unparalleled experience for our clients with state-of-the-art facilities, seamless connectivity, and a commitment to excellence. Our forward-thinking approach ensures that we stay ahead of the curve, delivering solutions that meet the evolving needs of modern businesses. By choosing our Business Center, you are aligning with a brand that values innovation, quality, and customer satisfaction, making us the ideal partner for your success.
Marketing channels
Focused on High-end exhibitors & visitors of the EXPO center
Mentors' current clientele: An extended part of the current Mentors' clientele will exploit all services provided by the Mentors' Resort Business Center.Digital Marketing: Website, social media, email marketing, Printed and Online ads.
Local Partnerships: Collaborate with regional business associations and innovation communities
Networking Events: Host and sponsor business events to increase visibility.
Our Sales Strategy
Sales: Dedicated sales team targeting local businesses, startups, and corporates.
Loyalty Programs: Incentives for existing customers to refer new clients.
Promotional Offers: Discounts for early sign-ups and long-term leases.
Pricing Strategy: Competitive pricing is based on market research and competitor analysis, and flexible packages cater to different client needsInitial Investors Exit Plan
Safe capital investment and exit
Six years after the beginning of the business center operations, the Mentors will raise new funds (bank loans/new investors/self-funding), and the initial investors will exit with high returns on initial funds. The most possible scenario will be a sale and leaseback model allowing us to fully pay our
investors and lease the property for longer.
